{"id":1408,"date":"2026-04-12T15:11:09","date_gmt":"2026-04-12T15:11:09","guid":{"rendered":"https:\/\/0kill-7assists.com\/blog\/?p=1408"},"modified":"2026-04-10T09:32:26","modified_gmt":"2026-04-10T09:32:26","slug":"pubg-ceo-battle-royale","status":"publish","type":"post","link":"https:\/\/0kill-7assists.com\/blog\/pubg-ceo-battle-royale\/","title":{"rendered":"As Fortnite Faces Challenges and Rivals Rise, PUBG&rsquo;s CEO Predicts the Future of Battle Royale"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p><div>\n<p style=\"margin:0 0 12px 0;line-height:1.55;font-family:system-ui,-apple-system,Segoe UI,Roboto,Arial,sans-serif;font-size:16px;color:#1f2328\">\n    <strong>Fortnite\u2019s battle royale<\/strong> is feeling real pressure: softer playtime, pricier <strong>V-Bucks<\/strong>, and a market that\u2019s flirting with <strong>extraction shooters<\/strong>. \u201cYou can feel the mood shift\u201d, even if the game still towers in reach and brand heat. The bigger point isn\u2019t drama, it\u2019s momentum: live-service shooters are fighting for attention, dollars, and time, all at once, and the old playbook isn\u2019t landing the same way.\n  <\/p>\n<p style=\"margin:0;line-height:1.55;font-family:system-ui,-apple-system,Segoe UI,Roboto,Arial,sans-serif;font-size:16px;color:#1f2328\">\n    Over at <strong>PUBG: Battlegrounds<\/strong>, leadership is betting the <strong>battle royale genre<\/strong> still has runway, pushed by <i>distinct gameplay loops<\/i> and a <i>platform-style mix of modes and partnerships<\/i>. The message is simple and pretty blunt: these games win when they stay varied, keep big lobbies full, and give communities reasons to come back, week after week.\n  <\/p>\n<\/div>\n\n<figure class=\"is-provider-youtube is-type-video wp-block-embed wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PUBG vs Fortnite\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6QUqESCUTjc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/0kill-7assists.com\/blog\/pubg-ceo-battle-royale\/#Why_is_Fortnite_under_pressure_while_new_shooter_trends_climb\" >Why is Fortnite under pressure while new shooter trends climb?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/0kill-7assists.com\/blog\/pubg-ceo-battle-royale\/#What_did_PUBGs_leadership_mean_by_%E2%80%9Croom_to_grow%E2%80%9D\" >What did PUBG\u2019s leadership mean by \u201croom to grow\u201d?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/0kill-7assists.com\/blog\/pubg-ceo-battle-royale\/#Are_collaborations_helping_or_hurting_battle_royale_ecosystems\" >Are collaborations helping or hurting battle royale ecosystems?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/0kill-7assists.com\/blog\/pubg-ceo-battle-royale\/#Is_battle_royale_becoming_a_platform_with_UGC_and_many_modes\" >Is battle royale becoming a platform with UGC and many modes?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/0kill-7assists.com\/blog\/pubg-ceo-battle-royale\/#Which_signals_will_show_the_next_big_shift_in_battle_royale\" >Which signals will show the next big shift in battle royale?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/0kill-7assists.com\/blog\/pubg-ceo-battle-royale\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/0kill-7assists.com\/blog\/pubg-ceo-battle-royale\/#Sources\" >Sources<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_Fortnite_under_pressure_while_new_shooter_trends_climb\"><\/span>Why is Fortnite under pressure while new shooter trends climb?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Fortnite<\/strong> still sits near the top of the <i>live-service shooter<\/i> pile, but the vibe around it has shifted. Player time looks softer than it was during its peak eras, and Epic has openly navigated cost pressures, including notable staffing reductions that were widely reported across the industry. If you want the dry, factual context, these two breakdowns track what happened and why it mattered for the company\u2019s pipeline and teams : <a href=\"https:\/\/0kill-7assists.com\/blog\/epic-games-job-cuts-3\/\" target=\"_blank\" rel=\"noopener\">Epic Games job cuts (report)<\/a> and <a href=\"https:\/\/0kill-7assists.com\/blog\/epic-games-job-cuts-4\/\" target=\"_blank\" rel=\"noopener\">Epic Games job cuts (follow-up)<\/a>. None of that means Fortnite is \u201cdone\u201d, far from it, but it does explain why people are asking harder questions about what comes next for <strong>battle royale<\/strong> as a category.<\/p>\n\n<p class=\"wp-block-paragraph\">At the same time, the shooter conversation is drifting toward <strong>extraction shooters<\/strong> and other formats that promise higher tension and stronger session-to-session stakes. When friends ask me what changed, I usually say it\u2019s the mood : players want a reason to care about every match beyond XP bars. And yeah, Fortnite still nails spectacle, but spectacle costs money, and audiences have endless options now. Even within Fortnite itself, the \u201cgame\u201d is increasingly a <strong>content platform<\/strong> full of modes, events, and community spaces, which is awesome when it lands and awkward when it feels scattered. If you track cosmetics and hype cycles, limited drops and collabs can spike attention, but they can\u2019t replace long-term retention on their own. For people who follow that side closely, this guide to <a href=\"https:\/\/0kill-7assists.com\/blog\/fortnite-exclusive-skins\/\" target=\"_blank\" rel=\"noopener\">Fortnite exclusive skins<\/a> is a good snapshot of how scarcity and branding have become part of the engagement playbook.<\/p>\n\n<p class=\"wp-block-paragraph\">So the pressure isn\u2019t one single thing. It\u2019s <strong>engagement competition<\/strong>, shifting tastes, and the reality that even giant games have to keep earning their minutes. That\u2019s why comments from PUBG leadership about \u201croom to grow\u201d land the way they do : it\u2019s a calm counterpoint to a market that\u2019s acting restless.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_did_PUBGs_leadership_mean_by_%E2%80%9Croom_to_grow%E2%80%9D\"><\/span>What did PUBG\u2019s leadership mean by \u201croom to grow\u201d?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        \n         \n        <figure class=\"wp-block-image size-full\">\n          <img decoding=\"async\" src=\"https:\/\/0kill-7assists.com\/blog\/wp-content\/uploads\/2026\/04\/What-did-PUBGs-leadership-mean.jpeg\" alt=\"What did PUBG\u2019s leadership mean by \u201croom to grow\u201d?\">\n        <\/figure>\n        \n          \n\n<p class=\"wp-block-paragraph\">PUBG\u2019s franchise leadership has been pretty consistent on one point : <strong>battle royale gameplay<\/strong> still has headroom, even after years of genre saturation. The argument is straightforward : BR can host a huge player pool, sessions are repeatable, and the core loop stays readable even when you layer in events and alternative modes. In recent interviews, Krafton\u2019s PUBG decision-makers framed the genre as having matured into its own lane, where shooting is only one part of the broader experience. That framing matters, because it implicitly positions PUBG less as \u201ca shooter\u201d and more as a <strong>socially sticky service<\/strong> that can keep rotating reasons to log in.<\/p>\n\n<p class=\"wp-block-paragraph\">There\u2019s also a numbers angle that\u2019s easy to miss if you only hear memes about \u201cold PUBG\u201d. Krafton has pointed to very strong concurrency at times, including a reported peak above <strong>1.34 million concurrent players<\/strong> in March (reported by industry coverage referencing Steam concurrency). That doesn\u2019t automatically translate to dominance everywhere, but it does support their confidence that the product is not merely coasting. When I hear \u201croom to get more growth\u201d, I read it as a bet on two levers : keeping the base loop familiar, while widening the definition of what \u201cPUBG content\u201d can be across modes, partnerships, and media. There\u2019s nothing magical about that strategy, but it\u2019s grounded in what has worked for major live services : frequent refreshes without breaking the identity.<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Scale<\/strong> : BR formats can absorb big waves of returning players without redesigning the whole game.<\/li><li><strong>Variety<\/strong> : rotating modes and events keep the same map knowledge feeling fresh.<\/li><li><strong>Identity<\/strong> : PUBG leans into a more grounded tone, which differentiates it inside the <i>battle royale market<\/i>.<\/li><li><strong>Licensing upside<\/strong> : brand deals and media projects can extend reach beyond the core audience.<\/li><\/ul>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Are_collaborations_helping_or_hurting_battle_royale_ecosystems\"><\/span>Are collaborations helping or hurting battle royale ecosystems?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Collaborations are a double-edged tool for any <strong>battle royale ecosystem<\/strong>. When they hit, they bring lapsed players back, generate creator coverage, and give existing fans something to talk about besides balance patches. When they miss, they can feel like marketing papering over gameplay fatigue. PUBG has leaned into high-profile partnerships, and Fortnite basically pioneered the modern playbook for <strong>in-game events<\/strong> and licensed crossovers on a massive scale. The real change is that collabs aren\u2019t side dishes anymore; they\u2019re part of the business model, tied to cosmetics, item shops, and seasonal beats.<\/p>\n\n<p class=\"wp-block-paragraph\">On the Fortnite side, you can literally watch how licensing shapes conversation. One week it\u2019s a trending meme item, another week it\u2019s a full-on entertainment crossover. Here\u2019s a good example of how that chatter works in practice, with a breakdown tied to a major IP rumor cycle and community expectations : <a href=\"https:\/\/0kill-7assists.com\/blog\/game-of-thrones-fortnite-2\/\" target=\"_blank\" rel=\"noopener\">Game of Thrones x Fortnite coverage<\/a>. And sometimes the \u201ccollab\u201d energy isn\u2019t about a brand at all, it\u2019s about a moment that spreads fast through social feeds. If you\u2019ve seen the latest wave of oddball Fortnite references, this write-up captures that internet-fueled side : <a href=\"https:\/\/0kill-7assists.com\/blog\/tung-tung-tung-fortnite\/\" target=\"_blank\" rel=\"noopener\">Tung Tung Tung Fortnite trend<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Where I land, personally, is this : collaborations work best when they respect the <strong>core gameplay loop<\/strong>. Players forgive a lot if matches still feel fair, readable, and rewarding. If the shop gets louder than the gameplay, resentment builds quickly, and you\u2019ll hear it in voice chat in about five minutes. For PUBG, the safer play is keeping its more tactical identity while letting partnerships add flavor rather than redefine the whole product. For Fortnite, the challenge is different : it\u2019s already a <strong>platform-style live service<\/strong>, so it must keep the creative surface area huge without losing the reasons that made people queue up in the first place.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_battle_royale_becoming_a_platform_with_UGC_and_many_modes\"><\/span>Is battle royale becoming a platform with UGC and many modes?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        \n         \n        <figure class=\"wp-block-image size-full\">\n          <img decoding=\"async\" src=\"https:\/\/0kill-7assists.com\/blog\/wp-content\/uploads\/2026\/04\/Is-battle-royale-becoming-a.jpeg\" alt=\"Is battle royale becoming a platform with UGC and many modes?\">\n        <\/figure>\n        \n          \n\n<p class=\"wp-block-paragraph\">Yes, and it\u2019s happening in plain sight. What used to be \u201cqueue, drop, loot, fight\u201d is now often \u201cqueue into a universe\u201d where battle royale is only one of several options. Fortnite made that approach feel normal : <strong>user-generated content<\/strong>, creator-made islands, rotating experiences, and a steady drumbeat of limited-time modes. PUBG leadership has signaled interest in that direction too, talking about a platform model that borrows from the Fortnite-and-Roblox playbook, while still hanging onto PUBG\u2019s signature pacing and gunfeel. That\u2019s not copying for the sake of copying; it\u2019s a recognition that modern audiences don\u2019t just want one activity forever, even inside a single game.<\/p>\n\n<p class=\"wp-block-paragraph\">This platform shift also changes what \u201ccompetition\u201d means. Krafton\u2019s public tone has leaned respectful toward rivals, framing the market less as winner-takes-all and more as several big communities coexisting. That lines up with what I see day-to-day: players rotate. They\u2019re loyal to friend groups and vibes, not logos. If Warzone has a strong season, people drift there. If Fortnite drops a wild new mode, they\u2019re back. If PUBG nails tuning and matchmaking, a chunk of the tactical crowd returns. That rotation is exactly why leaders talk about <strong>fandom<\/strong> and <strong>long-term service<\/strong> rather than just raw shooter mechanics. The product is not only the gunplay; it\u2019s the calendar, the creator ecosystem, and the feeling that something\u2019s always happening.<\/p>\n\n<p class=\"wp-block-paragraph\">There\u2019s a business reality too. Platform games can monetize across multiple surfaces : cosmetics, passes, creator items, partnerships. That can fund bigger updates, but it can also raise community tensions around pricing and value. And with disposable income tighter for many players, live services have to be careful not to overreach. Still, as a model, <strong>BR-as-a-platform<\/strong> is hard to argue with, because it reduces the risk of boredom. If the main mode feels stale on a given week, players can bounce to another playlist without leaving the app, which is exactly what publishers want.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_signals_will_show_the_next_big_shift_in_battle_royale\"><\/span>Which signals will show the next big shift in battle royale?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Watch three areas: <strong>player time<\/strong>, <strong>content cadence<\/strong>, and where the genre\u2019s energy moves next. If extraction shooters keep pulling attention, BR studios will respond by raising stakes inside matches, tightening progression, or building hybrid modes that borrow tension without dumping accessibility. If UGC keeps growing, expect more creator tooling, smarter discovery systems, and better revenue shares, because creators follow incentives. One more thing people overlook: stability and anti-cheat. Quiet improvements there can lift retention more than any flashy crossover, because nobody sticks around if the lobby feels sketchy.<\/p>\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr style=\"background:#0f172a;color:#ffffff\">\n<th style=\"padding:12px;text-align:left\">Signal to watch<\/th>\n<th style=\"padding:12px;text-align:left\">What it indicates<\/th>\n<th style=\"padding:12px;text-align:left\">Why it matters<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background:#ffffff\">\n<td style=\"padding:12px;border-top:1px solid #e6e6e6\"><strong>Playtime trend by season<\/strong><\/td>\n<td style=\"padding:12px;border-top:1px solid #e6e6e6\">Whether updates translate into retained sessions<\/td>\n<td style=\"padding:12px;border-top:1px solid #e6e6e6\">Shows real <i>live-service health<\/i>, beyond social buzz<\/td>\n<\/tr>\n<tr style=\"background:#f8fafc\">\n<td style=\"padding:12px;border-top:1px solid #e6e6e6\"><strong>Mode diversity and UGC adoption<\/strong><\/td>\n<td style=\"padding:12px;border-top:1px solid #e6e6e6\">Shift from \u201cone main queue\u201d to platform behavior<\/td>\n<td style=\"padding:12px;border-top:1px solid #e6e6e6\">Predicts who wins the <i>content flywheel<\/i><\/td>\n<\/tr>\n<tr style=\"background:#ffffff\">\n<td style=\"padding:12px;border-top:1px solid #e6e6e6\"><strong>Competitive sentiment (anti-cheat, matchmaking)<\/strong><\/td>\n<td style=\"padding:12px;border-top:1px solid #e6e6e6\">How fair and consistent matches feel<\/td>\n<td style=\"padding:12px;border-top:1px solid #e6e6e6\">Directly impacts <strong>return rate<\/strong> and squad loyalty<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        \n         \n        <figure class=\"wp-block-image size-full\">\n          <img decoding=\"async\" src=\"https:\/\/0kill-7assists.com\/blog\/wp-content\/uploads\/2026\/04\/Conclusion-12.jpeg\" alt=\"Conclusion\">\n        <\/figure>\n        \n          \n\n<p class=\"wp-block-paragraph\"><\/p><div>\n<p style=\"margin: 0 0 12px 0\">\n    Fortnite is still a <strong>mass-scale live-service<\/strong>, but the last year shows real pressure: <strong>playtime softness<\/strong>, louder competition, and players watching <strong>V-Bucks pricing<\/strong> more closely. Honestly, that mix can change daily habits fast, especially when new shooters look fresher and streamers move on.\n  <\/p>\n<p style=\"margin: 0\">\n    PUBG\u2019s leadership is betting the genre keeps growing through <strong>distinct gameplay identity<\/strong>, steadier <strong>community fandom<\/strong>, and broader <strong>UGC-style platforms<\/strong> mixed with brand tie-ins. If battle royale stays a \u201cplace to be\u201d, not just a match queue, both titles can still pull new audiences. Still, growth will likely come from sharper modes, fairer economies, and updates that feel worth your time, point blank.\n  <\/p>\n<\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sources\"><\/span>Sources<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<ol class=\"wp-block-list\"><li>Eurogamer. \u00ab PUBG\u2019s boss on battle royale\u2019s future, Fortnite\u2019s \u201cmetaverse\u201d model, and \u201croom to get more growth\u201d \u00bb. Eurogamer, s.d. Consult\u00e9 le 2026-04-09. <a href=\"https:\/\/www.eurogamer.net\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Consulter<\/a><\/li><li>Epic Games. \u00ab Fortnite News \u00bb. Epic Games, s.d. Consult\u00e9 le 2026-04-09. <a href=\"https:\/\/www.fortnite.com\/news\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Consulter<\/a><\/li><li>KRAFTON. \u00ab KRAFTON &#8211; Newsroom \u00bb. KRAFTON, s.d. Consult\u00e9 le 2026-04-09. <a href=\"https:\/\/www.krafton.com\/en\/news\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Consulter<\/a><\/li><li>SteamDB. \u00ab PUBG: BATTLEGROUNDS &#8211; Steam Charts \u00bb. SteamDB, s.d. Consult\u00e9 le 2026-04-09. <a href=\"https:\/\/steamdb.info\/app\/578080\/charts\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Consulter<\/a><\/li><\/ol>\n\n<p class=\"wp-block-paragraph\">Source: <a href=\"https:\/\/www.eurogamer.net\/pubg-fortnite-battle-royale-future-taeseok-jang-interview\" rel=\"nofollow noopener\" target=\"\">www.eurogamer.net<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Fortnite\u2019s battle royale is feeling real pressure: softer playtime, pricier V-Bucks, and a market that\u2019s flirting with extraction shooters. \u201cYou [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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